The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, acccording the design consultant and psychologist Louis Cheskin. In the. Color For Profit Review: After I’ve read the book Why People Buy from the same author (Louis Cheskin) I decided to read this one as well to see. This book is about Marketing and it was written by Louis Cheskin, who was a director of Color Research Institute in ‘s, and this book is from.

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One thing that is changed is trend.

Secrets of marketing success: Louis Cheskin: : Books

We need to be focus on current trends and current economic situations when choosing what to sell. There are examples of good products that failed because they had been sold in the wrong time. Everything in cheskjn book is created from running various of test for many years by institute run by Louis itself.

But since this book is fairly old, I can understand it. Many different industries is mentioned in this book, from automobiles, food, pets food, household products etc.


Why People Buy: Motivation Research and Its Successful Application By Louis Cheskin Review

I read this book on Scribd. I have to say also that author has mentioned more of his books in this one, but I can only find one more book available on Scribd to read — and I will read that book next also.

If you are someone like me, who is a beginner learner when it comes to marketing, then I would suggest you to read this book because it does touch so many important subjects about marketing. Such as importance of using the right colors, create good advertising, creating quality looking packages, setting the right prices.

If you already been through all of this, than you might not find this information useful because you know it all already. Actually, a marketing program de pends on all four, equally.

Color For Profit by Louis Cheskin Review – I’m Educating Myself

But this symbol, like many emotionally signif icant symbols, people feel, is not a subject for discus sion. The name has a quantitative connotation. Strictly controlled conditions must prevail in con ducting such tests. The indirect approach is vital. Tradi tional, direct testing methods are not applicable here.


The Consoweld Corporation is consumer oriented. Top management, advertising, production, and cre ative department personnel are all consumer oriented.

How to predict what people will buy : Louis Cheskin

The executives have oluis making conferences. If you click on the link above you will be redirected to Amazon where you can buy this book, or any other book sor article s that you wish. That is helping me to get more books and write more reviews. Thank you very much!

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