Moreover, it offers a perspective on International Business that is not at all ethnocentric.” —Roberto Ragozzino, University of Illinois at Chicago. “Offering an . Now there’s an International Business text that truly goes beyond a Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated. International Business, Oded Shenkar, Tailan Chi, Yadong Luo, The third edition of International Business offers an action-focused, practical approach to the.

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Dispatched from the UK in 3 business days When will my order budiness Home Contact Us Help Free delivery worldwide. Description The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives.

The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and ‘industry’ and ‘country’ mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Shenkarr coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material on technology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today’s international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies Also featuring a companion website with a test bank, Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.


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Table of contents 1. Concepts and Theories in International Business 2. International Trade Theory and Application 3.

Foreign Direct Investment Theory and Application 4. Endowments and Environments of International Business 5. The Cultural Environment 7. Global Markets and Institutions 8. Internatiknal Economic Integration and Institutions 9. International Business Strategies International Entry Strategies Organizing and Structuring Global Operations Functional International Business Areas Financial Management for Global Operations International Accounting for Global Operations Global Marketing and Supply Chain Emerging Issues in International Business Global Internet and E-Commerce Ethics and Corruption in the Global Marketplace International Entrepreneurship show more.


Review quote “This book has an evocative blend of the “big picture” of international inyernational in the age of globalization, and all the key and more specific issues in IB today.

These seasoned scholars’ varied cases are not just great fun, but also provide great coverage, from the traditional IB topics to newer ones. The authors’ practical vision is refreshing, eloquently written, and spot on!

Up-to-date, practical examples present wonderful opportunities to learn from the experiences of firms and managers operating in the global environment. Written by three outstanding researchers, it is practically focused, firmly grounded in cutting edge research, and up-to-date with great student and instructor support. A Fellow and past Vice President of the Academy of International Business, he has authored numerous books and over a hundred articles.

Yadong Luo is the Emery M. He is an author of over a dozen books, and over a hundred journal articles, and is a Fellow of The Academy of International Business.

He has published in leading journals of international business and management, including Journal of International Business Studies, Strategic Management Journal, and Management Science.

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